HomeLifestylePeyton Gelfuso: Social Media Star and CEO of BlogHer

Peyton Gelfuso: Social Media Star and CEO of BlogHer


Peyton Gelfuso is a social media star and CEO of BlogHer, one of the world’s leading social media brands. Born and raised in Austin, Texas, Peyton attended the University of Texas at Austin where she earned her MBA. After graduating from business school, Peyton moved to New York City to pursue a career in business. She quickly realized that there was no room for someone like her in corporate America and decided to create her own brand.

In 2009, Peyton founded BlogHer, which provides women with the opportunity to share their stories on the world’s largest blog platform. The company has since grown into one of the world’s leading social media brands with over 650 million followers across Instagram, Facebook, Twitter and YouTube. In addition to her role as CEO of BlogHer, Peyton is also a regular guest speaker on entrepreneurship and marketing topics.

Personal Background

Peyton Gelfuso is a social media star and CEO of BlogHer, a not-for-profit organization dedicated to empowering women through storytelling. After leaving her job as a management consultant in 2009, Gelfuso launched her own blog, which quickly became one of the most popular women’s sites on the web.

In 2012, she launched BlogHer, an organization that helps women tell their stories and connect with others who share similar passions. Through its blog series, event series and online community, BlogHer has helped empower more than 700 women to become leaders in their fields.

Gelfuso is also a speaker and moderator at events around the world. She has participated in panels including SXSW Interactive, Fortune’s Most Powerful Women Summit and The B2B Summit. In 2016, she was named one of Forbes’ 30 Under 30: Social Media Stars for her work with BlogHer and other social media initiatives.

Gelfuso lives in New York City with her husband and two young daughters.


BlogHer, the global conference and festival for women in digital media, announced today that Peyton Gelfuso has been named CEO. Gelfuso is a social media star and CEO of BlogHer, the global conference and festival for women in digital media. She is also the founder of The Muse, a blog network for female entrepreneurs.

“Peyton is an inspiring leader with a passion for empowering women through technology,” said Patti Hart, founder and chairwoman of BlogHer. “She brings an expertise in both online marketing and event planning to her new role as CEO of BlogHer. I’m confident that she will lead our organization to continued success.”

Gelfuso began her career as an online marketer at MTV Networks where she helped launch sites like Total Request Live and WebMD TV. After years of experience working with some of the world’s top brands, she founded The Muse in 2007 as a way to share her knowledge and empower other female entrepreneurs.

As CEO of BlogHer, Gelfuso will oversee all aspects of the organization including its annual conference and festival (Bloghar), its blog network, as well as its partnerships with brands such as Google, HP, AOL and Coca-Cola. She will also work on growing the nonprofit’s donor base.

BlogHer in 15 Seconds

BlogHer is a conference and festival for women in the blogosphere, and Peyton Gelfuso is the CEO. In 2012, she was named one of Fast Company’s “Most Inspiring Leaders Under 30.” Her company, BlogHer, was founded in 2007 and has since grown to be one of the largest festivals for women online.

Peyton Gelfuso has learned something important about herself: She loves talking to other women. So much so that she started her own conference, BlogHer, to bring them all together. The first annual event took place in March of 2008 and featured over 100 speakers from around the web. It’s now an annual event that attracts over 10,000 attendees from around the world.

In addition to her work at BlogHer, Peyton is also an entrepreneur. She founded Notable twit (now known as Twitpic), a photo sharing site that became one of Twitter’s first users. She also co-founded Influenster (now owned by Vox Media), a social media platform that helps brands track influencers on social media and provides insights into what content resonates with consumers.

How to Build a Following on Social Media

Building a following on social media can be a daunting task. It can be hard to know where to start and what to do. Here are some tips on how to build a following on social media:

1. Start with a niche. When starting out, it is important to focus on a specific topic or industry. This will help you narrow down your audience and make your content more relevant.

2. Use keywords in your profile and content. Make sure that you use keywords in your profile and content so that people can find you when they search for related information online. This will help you attract more followers and boost your website’s SEO rating.

3. Share great content regularly. Don’t just post one piece of content then sit back and wait for followers to come rolling in; continue sharing great content throughout the year so that followers feel like they’re getting value from their time spent following you.

4. Engage with followers regularly. Be open about what you’re doing and why it matters to them, respond to comments, and share interesting tidbits about your work or industry in general. This will show that you’re interested in connecting with your followers and making sure they have the best experience possible while following you online




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